As a client, your job isn’t to be innovative. Your job is to foster innovation.

— Seth Godin. Een fragment:

  • If you can’t write down clear ground rules about which rules are firm and which can be broken on the path to a creative solution, how can you expect the innovator to figure it out?
  • Simplify the problem relentlessly, and be prepared to accept an elegant solution that satisfies the simplest problem you can describe.
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